Markets
Petrol price war makes Nigerian motorists abandon brand loyalty, marketers say
Independent petroleum marketers in Nigeria say intense competition is squeezing their profit margins and pushing motorists to prioritise cheaper petrol over brand loyalty. The post Petrol price war makes Nigerian motorists abandon brand loyalty, marketers say appeared first on Nairametrics .
NairametricsBy Chike Olisah
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Read at Nairametrics →Original headline: “Petrol price war makes Nigerian motorists abandon brand loyalty, marketers say”
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