Companies
How Coca-Cola got burned with a $5bn bet on Costa Coffee
Coca-Cola’s $5.1bn acquisition has failed to deliver the expected global expansion, with Costa’s sales still heavily concentrated in the UK and Ireland despite its push into vending machines.
MoneywebBy Kristina Peterson, Bloomberg
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Africa Business Review aggregates and summarises reporting from trusted publishers. The full article is published by Moneyweb.
Read at Moneyweb →Original headline: “How Coca-Cola got burned with a $5bn bet on Costa Coffee”
- Companies and Deals
- Coca-Cola
- Henrique Braun
- PepsiCo
- Starbucks Corp