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Co-op Bank dominates TikTok race as Gen Zs abandon traditional branches

Co-operative Bank of Kenya (Co-op Bank) has cemented its position as the country's most visible lender on social media, according to new industry data.

The Standard BusinessBy Standard Business
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Co-op Bank dominates TikTok race as Gen Zs abandon traditional branches
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Original headline: “Co-op Bank dominates TikTok race as Gen Zs abandon traditional branches”