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#BlackFriday: The customers South Africa’s online retailers are missing

South Africa’s e-commerce growth story has a blind spot: millions of connected consumers still aren’t buying online. For retailers, making digital shopping easier could unlock a new pool of customers.

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#BlackFriday: The customers South Africa’s online retailers are missing
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Africa Business Review aggregates and summarises reporting from trusted publishers. The full article is published by Bizcommunity.

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Original headline: “#BlackFriday: The customers South Africa’s online retailers are missing”