Economy
African podcasts generate higher engagement but earn less, report finds
NAIROBI, Kenya, October 20 – African podcasts attract higher audience engagement than content in major international markets but earn significantly less from advertising, according to a new report by SemaBOX. The Creative Africa Intelligence Report 2026 estimates that 330 podcast episodes and videos published between…
Capital BusinessBy KEVIN ROTICH
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Read at Capital Business →Original headline: “African podcasts generate higher engagement but earn less, report finds”
- Africa
- Business
- african podcasts
- Earn less
- generate higher engagement
- report finds